Greg is often your first conversation at Redefine — and he brings a coach’s résumé to it.

Greg grew up in Brooklyn, where he and his friends were obsessed with sports from the time they could walk. He was born with a joint disease that should have kept him on the sidelines; he refused to let it. He played through high school and college football and built a boxing career that ranked him among the top of his weight class in the country. Boxing became a way of life — self-reliance, and accountability for winning and losing on his own terms — and his obsession with building training methods to overcome his own physical limits turned into a career as a boxing and athletic-performance coach starting in 2009.

As a competitor, coach, and gym owner-operator, he has consulted for countless trainers and gyms, and he calls Redefine the pinnacle of the field — nothing generic about the approach or the people running it. He has had numerous surgeries to correct what he was born with, and built his own protocols to get back to the things that define him. The one thing he’ll always work hardest at, he says, is being a great dad and husband.

Who Greg connects with

The driven, the disciplined, the accountable, and the coachable — in any form. Handing someone the template to improve themselves is what he cares about, in the gym and out.

What he believes

That the work is in the due diligence and the preparation — the homework that lets you meet each person exactly where they are. That’s what creates real progress, and real progress is what makes people stay.

In Greg’s words

“I see everyone who walks into Redefine as someone chasing happiness and the wealth that comes from health. Watching people progress means everything to me.”